Top management is the primary influence on the company's culture, including the mission and objectives, plus how that culture evolves. Executives influence the company more by what they do than what they say. The corporate culture may be the most important factor in the ability to recruit and maintain its young leaders. The culture not only impacts the individual employee's perception of their career, but also heavily impacts their job satisfaction and performance. Dissatisfaction with culture leads to disgruntled employees who leave for a better cultural fit. (RS200-1, p. 22)