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Commodity Vs. Value Added Services: Lost in Translation

Event Date
Jun 30, 2005
Type
Conference Presentation
Research Team
RT-205
Slides
5
Topic
Commodity vs Value-Added Contractor Services
DOCUMENT DETAILS
Abstract
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Abstract
The engineering and construction industry frequently struggles with the issue of “value-added services.” Are they truly adding value, or rather are some or all of them commodity services best obtained via open market competitive bidding procedures? Do owners and contractors, or even different parts of one’s organization, even agree to the terminology and definitions used in the “value-added” conversation?  As a way to address these and other questions, CII established RT-205 to study the topic of Commodity vs. Value-Added Contractor Services. The team began by developing a set of definitions which were used throughout the research. The team then conducted a series of workshops separately with owner and contractor companies to further explore the issue, performed a case study of a number of projects from a single company, and finally evaluated paired data (i.e., both owner and contractor) from a large number of projects.  Key conclusions from the study are:       Owners and contractors view information in bids differently; many services believed by contractors to be relatively important are not viewed in the same way by owners, and vice-versa.     The industry needs to use common definitions in order to address the issue.     Both contractors and owners should be aware that many service offerings relate to “value-added” but only a select few relate to “net value-added.”     The more owners emphasize price as the deciding factor in their purchasing decisions, the less “net value-added” is actually realized. In other words, owners buying on price miss out on net value-adding opportunities.     Value can only be measured from the owner’s perspective.
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Project Phase
Research Topic
Commodity vs Value-Added Contractor Services
Keywords
Value-Added, Commodity, Differentiator, Services, Translation Barrier, Alignment, rt205